Ideas are great, but branding brings it home.
Sending your Apple in for service requires a backup. I suggest you have more than a single copy of your data.
"Mr. Watson, please come here" is now, "Yo, Watson, can you jump on a web meeting?"
Beware of the cloud-hosted document. Links never die and nor does your data if you"lose" it.
New business. Everyone wants it. Few know where to find it. I know someone who does.