Most of us have multiple passwords for the desktop and mobile applications you use every day. However, with so many passwords, we cannot remember every single one. According to a study conducted by MasterCard and the University of Oxford, 21 percent of users forget their passwords after two weeks, and 25 percent forget one password at least once daily¹. Forgotten passwords cause frustration: research from Widmeyer and Centrify Corporation shows that forgetting passwords is more of a nuisance to users than misplacing their keys, running out of cell phone battery, and receiving spam emails². Now, you may ask yourself, “How can I better manage my passwords?” Meet self-service password reset, or SSPR.